People are investing their time in attending an event. They want the best experience in return.
The hall is where the richness is at an event.
It's amazing what you can learn at conferences.
We all want to be there for the real thing. There's magic being at a real life event.
Digital tools aren't there to replace face-to-face, just to augment it, to reduce the time and space
Event planners are programmers of human interaction.